Where Are Your Customers in Social Media? – Organic reach has become the bane of many social media marketers. Staying up to date with Facebook’s algorithm changes is rapidly becoming a full-time job, and getting your brand message into your fans’ News Feeds without paying for it is specialist work. This can become even more apparent in the retail sector, where a brand’s social media presence is not just about brand building and engagement, but also about actually drivin… http://ow.ly/2WeLuU
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